Agencies cost too much
Typical management runs hundreds to thousands a month, often with minimum ad spends above what a small business can afford.
Google Ads for small businesses. Built for you, free until you press start.
Tell us about your business. We build your lead campaign from your website, a real person checks it, and nothing spends until you choose to start.
Get started
No card needed · Nothing spends until you start · Pause anytime
Why small businesses struggle with Google Ads
You need leads, not another bill you can't control.
Doing it yourself is a time sink
Google Ads has a steep learning curve. One wrong setting can burn through budget before you know what happened.
AI-only tools skip the human check
Fully automated setups can miss what makes your business different — and launch before you're ready.
How it works
Three steps from sign-up to live ads — on your schedule.
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Register and share your business
Website, contact details, and a few facts about what you do.
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We build your campaign
Your site is read once. A recommended paused lead campaign is created and reviewed by a real person before you see it.
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You press start when ready
Set your daily budget from $5/day, subscribe, and your ads go live. Pause anytime.
What you get
Lead campaigns designed for owners who want control, not surprises.
- One recommended lead campaign (calls or form — not both), plus at most one alternative
- Human review of every campaign before you can start it
- A dashboard to start, pause, and adjust budget within plan limits
- Clear status when something is blocked — you always know what's next
- Ad spend paid directly to Google; you control when money moves
Agency vs. DIY vs. Zuggernaut
Built for small budgets and owners who want a human in the loop.
| Agency | DIY (in-house) | Zuggernaut | |
|---|---|---|---|
| Typical management cost | $500–$2,500/mo or 10–20% of spend, with $500–$1,500 minimums common | Your time (no fee, high learning cost) | Pay subscription only when you start a campaign |
| Human review before ads spend | Varies; not guaranteed on low-fee tiers | No | Every campaign reviewed before start |
| Built for ~$300–$1,500/mo ad spend | Many agencies set $2,500+/mo minimum ad budgets | Possible, but easy to misconfigure | Daily budgets from $5/day per campaign |
| Campaign built before you pay | Rare; setup fees common | N/A | Yes — build and review are free until you press start |
Frequently asked questions
Do I need a Google Ads account?
You can connect one during setup, or we help create one as part of onboarding. An operator handles account setup details.
What does "free until you press start" mean?
We build and review your campaign at no charge. You only need an active subscription when you choose to turn ads on. Nothing spends while campaigns are paused.
How much will leads cost?
It depends on your industry, location, and competition. US search campaigns average around $70 per lead industry-wide, with home services higher — but your results will vary. We do not guarantee a number of leads.
Can I pause anytime?
Yes. Stopping a campaign means pause — your ads stop spending immediately.
Who reviews my campaign?
A real person on our team checks every campaign before you can start it. We do not launch ads without that review.
What types of campaigns do you run?
Lead campaigns only — designed to get phone calls or form submissions, not both on the same campaign.